Strategy is Finding the right fit
Daniel Michel
Multicultural Creative Strategist, Art Director, photo-enthusiast, finding the right fit when variability is a constant
Contact dan.michelv@gmail.com
WHAT IF…
Art Direction
Begins with an idea inspired by consumers’ attitudes., aspirations and dreams.
As a professional creative thinker, Dan is known for transforming consumer insights into unique creative executions that deliver results.
Multilingual Storyteller
Canon LatinAmerica Goal: Increase brand awareness amongst the youth market (18 - 26 years old) in Peru, Argentina and Chile.
The campaign aimed to reach young people in the process of choosing a creative career.
Single Minded Idea: Creativity through photography can be the hobby, obsession or career that sets you on the path to be free and passionate about what you do.
Campaign Tone: Humor
Campaign Language: Spanish
Localization Opportunity: Alt Copy for Argentina
Experience - Creator
Familia, Hill Holliday’s Latinx community led by Daniel Michel, organized an immersive experience to celebrate Afro-Latinidad on July 25th 2022 (International Afro Latinx, Women's Day).
Hill Holliday moved to the beat of timbales and Salsa to experience some of the energy, flavors and music that Afro-Latinos, a vibrant growing market in the US.
*Co-sponsored with “Black&Blended BRG” and “Rumba y Timbal studio”.
Dots Connector
From Data Mining to Opportunities on the Map.
As a Client Analytics and Insights Lead at Comlinkdata (now Open Signal), Daniel Michel helped identified geographic areas with higher carrier switching activity. T-Mobile utilized our data to provide the community with new connectivity technology when needed. This marked the launch of 600 MHz in Rural areas and the path to 5G Network.
Mapping the opportunities is a crucial step to Find the Right Fit
Journey Guide
Awareness >
COSENTYX® reminds Psoriasis and Psoriatic Arthritis communities that WE SEE THEM finding real relief. It’s time to “#ShowOffYourMoves”.
Consideration >
“Better Together” is driving people in the Psoriasis community to consider COSENTYX® as their treatment to reach clear skin and celebrate that they can stay clear for a long time.
Conversion >
“MOA” (Mechanism of Activation) campaign, educates Psoriasis patients about How COSENTYX® works; helping them choose a treatment to control their symptoms.
Adherence
Having a Routine or Ritual helps patients stay on treatment. COSENTYX® advocates invite the Psoriasis community to discover their routines to improve their treatment experience.
Persona Finder
“Find out who they are and meet them where they are”